Felicia Healthcare Group at Beauty Expo 2026

Our participation at Beauty Expo 2026 was a true celebration of Felicia’s core values: beauty, health, and care for people. Over four days, the Farmacia Felicia and Felicia Optic Center stands offered significant discounts, free consultations, and interactive experiences for visitors.

Ophthalmologists, dermatologists, trichologists, and stylists provided personalized recommendations, while discounts reached up to 50% on personal care products and up to 70% on premium eyewear and frames.

Beauty Expo 2026 reaffirmed our commitment to the community: beauty through elegance, health through modern solutions, and care through direct interactions.

Felicia Healthcare Group closed the year 2025 with the 5th edition of Întâlniri Frumoase, an event dedicated to the Card Frumos community. This edition focused on health and balance during the holiday season, with special attention to digestive challenges during festive meals and simple solutions for maintaining well-being.

Participants had the opportunity to engage with Dr. Viorica Carauș, gastroenterologist at Grand Medica, in an open and interactive atmosphere. The questions raised by guests turned the meeting into a moment of learning, inspiration, and mutual support.

Întâlniri Frumoase (Beautiful Encounters)is a project designed for members of the Card Frumos community as a space of belonging and solidarity. These events bring together people who share common values—health, balance, and care—and create opportunities for dialogue with specialists from various medical fields.

Through these encounters, Felicia Healthcare Group reaffirms its mission: to confidently support healthy generations not only through services and products, but also through education, prevention, and community.

The last edition of 2025 once again demonstrated that health is built through dialogue, learning, and mutual support. We look forward to new editions in 2026, with relevant themes and special guests.

Felicia Healthcare Group has reopened its location in the Buiucani district, at Ion Creangă 49/1, in a modern and integrated format. The event marks an important step in strengthening accessibility and expanding the services offered to the community.

The new location operates 24/7, ensuring that health support and solutions are permanently available. Within the same space, Felicia Optic Center is also active, where a specialized ophthalmologist provides consultations for both children and adults, thus completing the range of medical services.

The new location ensures:

• Enhanced accessibility – a pharmacy open non-stop, for the urgent needs of the community.
• Integrated services – general health and eye care in one place.
• Modern experience – a redesigned space for comfort and efficiency.

The reopening of the Buiucani location reflects Felicia Healthcare Group’s commitment to continuously invest in infrastructure and services, responding to the real needs of people. It is another step forward in our mission to support healthy generations through responsibility, empathy, and professionalism.

Felicia Healthcare Group received several prestigious distinctions at the Moldovan Business Awards Gala, organized by the Chamber of Commerce and Industry of the Republic of Moldova, where the winners of the “Trademark of the Year 2025” competition were announced.

These awards reflect the trust of our customers, the strength and performance of our brands, and the continued dedication of our teams to advancing pharmaceutical and optical services across the Republic of Moldova.

Farmacia Felicia received two of the gala’s most important distinctions: the Gold Medal in the “Consumers’ Choice” category and the Golden Mercury Crystal Award in the “Leader of the Year” category.

These recognitions hold particular significance, as they highlight the trust Farmacia Felicia has built over time, its consistent commitment to professionalism and service quality, and its position as a benchmark brand within Moldova’s pharmaceutical sector.

Felicia Optic Center was awarded the Gold Medal in the “Local Brand” category, an important recognition for a brand developed in Moldova, built close to the communities it serves, and committed to delivering high-quality optical care and services.

Farmacia Salut was once again honored with the Golden Mercury Crystal Award in the “Socially Responsible Brand” category. The distinction acknowledges the brand’s ongoing involvement in local communities and its contribution to improving access to pharmaceutical services for people across different regions of the country.

These awards are both an honor and a responsibility. They represent a meaningful acknowledgment of the dedication, professionalism, and daily efforts of our teams, while motivating us to continue growing with the same care, integrity, and commitment to the people we serve.

At a time when consumers are faced with an ever-growing number of options and choosing the right supplements can easily become confusing, Farmacia Felicia is launching the “A Carefully Selected Range of Supplements” campaign - an initiative built around clarity, responsibility, and trusted professional guidance.

The campaign addresses a genuine consumer need: to better understand which products are suitable for them, what they are choosing, and why. For this reason, Farmacia Felicia places particular emphasis on a carefully curated portfolio, selected according to criteria related to quality, safety, and relevance to people’s everyday needs.

“A Carefully Selected Range of Supplements” represents more than products available on pharmacy shelves. It means professional pharmaceutical advice, careful consideration behind every recommendation, and support in making better-informed decisions, whether the focus is on energy, immunity, digestion, balance, or overall well-being.

Through this campaign, Farmacia Felicia reaffirms its role as a trusted partner in everyday health, offering people not only access to supplements, but also responsible guidance in selecting products suited to their individual needs and lifestyles.

Because when it comes to health, making the right choice should not be complicated. It should be clearly explained, properly guided, and made with confidence.

To mark International Children’s Day, Farmacia Felicia and Felicia Optic Center organized a special event for children and families at their location on 49/1 Ion Creangă Street.

The event brought together joyful moments, interactive activities, surprises, ice cream, and entertainment, offering children a lively and colorful experience. Farmacia Felicia supported parents with special discounts on products designed for children, reinforcing its everyday commitment to their health and well-being.

An important part of the event was also dedicated to eye health. The Felicia Optic Center team provided free vision screenings for children aged 7 to 16, along with discounts on Stellest lenses, a modern solution designed for myopia management in children.

Through initiatives such as this, Felicia Healthcare Group reaffirms its mission to support healthier future generations while remaining close to children, parents, and the communities it serves.

Felicia Optic Center continues to bring style, elegance, and professional eye care services closer to communities in northern Moldova through its annual Beauty North event in Bălți.

The event was designed as a local experience dedicated to beauty, visual comfort, and making the right eyewear choices, with a particular focus on optical frames and sunglasses from international brands. During this year’s edition, visitors benefited from discounts of up to 70%, personalized guidance, and the opportunity to discover models suited to their individual style and preferences.

Beauty North is about more than special offers. It provides access to professional services in a welcoming and accessible setting for people across the region. Visitors were able to receive free vision screenings, as well as personalized styling advice.

Through Beauty North, Felicia Optic Center contributes to the development of meaningful experiences beyond the capital, bringing style, eye health, and attention to detail closer to regional communities. The initiative also supports Felicia Healthcare Group’s mission to contribute, with trust and responsibility, to the well-being of healthier generations.

In 2025, Farmacia Felicia became an Official Partner of the “Football in Schools” social project, developed by the Moldovan Football Federation, marking an important milestone in our commitment to supporting younger, healthier, and more active generations.

Through this partnership, Farmacia Felicia joins a nationwide initiative and contributes to creating a safer and better-organized environment for students enrolled in specialized football classes. At the same time, the collaboration promotes a balanced lifestyle in which sport, education, and health awareness work together.

The partnership with the Moldovan Football Federation creates opportunities for educational initiatives aimed at children and teenagers, including information sessions, awareness campaigns, and activities involving healthcare professionals. In this way, young athletes are encouraged to better understand the importance of prevention, caring for their bodies, and making healthy choices throughout their development.

“The mission of Felicia Healthcare Group is to support healthier generations with trust and responsibility, from the youngest members of our communities to our senior citizens. We believe that health and education go hand in hand, while sport plays an essential role in the balanced development of every child. Through this partnership with the Moldovan Football Federation, we aim to contribute to the development of an active, healthy, and ambitious generation here in the Republic of Moldova,” said Natalia Sturza, CEO of Felicia Healthcare Group.

This collaboration also marks an important first: Farmacia Felicia becomes the first pharmaceutical company to join the country’s largest sports federation as a strategic partner. For us, this partnership is a natural step in fulfilling our mission to remain close to the community and to support initiatives that inspire, educate, and contribute to the healthy development of younger generations.